TECNO to build plant in Nigeria, unveils P3 smartphone

BY EMEKA AGINAM & JONAH NWOKPOKU At the launch of its latest smart phone series, TECNO P3, mobile phone maker TECNO has disclosed plans to build plant in Nigeria. The Vice President of TECNO group, Mr. Arif Chowdhury who made the disclosure Tuesday during an interactive session with journalists at the launch of the product said that , “Nigeria isTECNO’s biggest market in terms of volume andLagos will be the location of the plant because Lagos is not just the commercial nerve centre of Nigeria but also the economic capital of Africa,”. He added that the company was still waiting forright policies of government on duty structure for mobile phone import to finalize their plans in building the plant. Also speaking on the proposed plant, the Public Relations Manager of TECNO, Boukali Mounir noted that the company wants to build the plant in Nigeria not just to advance its economicinterest but also to show that the company is interested in having long term investment in Nigeria and to give back to the society. He said that building the new phone plant would generate employment opportunities for Nigerians, adding that, “We want to be seen as long term investors and we want to do more than selling phones. It is also a way of giving back to the society as the project will generate thousands of job opportunities for Nigerians,’ he said. At the launch of the new smart phone, etisalatunveiled a twelve-month special promotion for its subscribers offering100MB free data bundleon purchase of a TECNO P3 smartphone. However, the TECNO P3 launched in partnership with Etisalat is an entry-level smartphone that runs on Android 2.3Gingerbread operating system, and poweredby Qualcomm Snapdragon MSM7225A processor to offer users the best 3G smartphone experience, good battery life, and easy access to the Internet and multiple social networks. Speaking on the partnership, the Vice Presidentof TECNO Group, Mr.ArifChowdhury said, “we realized that internet savvy Nigerians are in dire need of a 0fast, innovative and seamless internet experience. These experiences are what TECNO P3 smartphone brings, and that also informs why we partnered with etisalat”. He explained that consumers can choose eitherthe etisalat customized version available at etisalat Experience Centers and its partner retailers, orbuy the un-customized version from TECNO’s partner retailers nationwide and it comes with the same data bundle offer as the customized version. For WaelAmmar, Chief Commercial Officer of etisalat Nigeria, the telecommunication industryhas seen an increased demand for data and smartphones in recent times, adding that it was important for network providers and phone manufacturers to continue to collaborateand initiate products and services to satisfy this needs. “etisalat’s fast easyblaze, 3.75G broadband service combined with these TECNO phones is yet another example of our continuous effort to bring our customers easy access to the internet. ” he said. Similarly, Alex Dadson, Sr.Director of Business Development for Qualcomm West Africa, said, “Our partnership with TECNO in manufacturing smartphones according to the Qualcomm Reference Design (QRD) continues to offer the Nigerian market the best 3G smartphone experience. QRD is the only program of its kind that brings together the value of the mobile industry leaderwith specific products, features and programs for emerging markets. TECNO’s P3 leverages the power of Qualcomm’s Snapdragon processor to give consumers an affordable smartphone that delivers a superior user experience.” Speaking also about the smart phone, Mr. Mounir, disclosed that the TECNO P3 is an all touch screen smart phone that is WiFi enabled. “It has shortcuts to Facebook, Google Play Store, Gmail, Yahoo and Opera Mini. Above all, it is a Dual-SIM standby model with 3G/2G connectivity which makes users’ internet experience more interesting” Mounir” he explained. It would be recalled that TECNO and etisalat had earlier introduced a co-branded Dual SIM phone T341 alongside the amazing 12 months free data bundle offer for a range of TECNO smartphones & internet phones which include N7, Q1, P3, T756, T736& T608.

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